Hispanic Retail Marketing – SEARS/K-Mart Case Study
We hear and read daily about the increasing numbers of Hispanics in the United States. The latest census results indicate Hispanics make up 16% of the US population and that this number will climb to 25% or higher by the year 2050[1].
Through our Facebook walls that sometimes resemble malls, we know that the retail industry is strategically using Social Media Forums to provide enhanced customer service, engagement and brand experience to their customers. Something that is clear regarding Social media best practices is that connecting, listening, and taking action are keys to success and the right path towards long term customer loyalty desired by all retailers.
Read the entire article from DK Web Consulting at Social Media Spanish.