The following posting was provided by Florida State University’s Center for Hispanic Marketing Communication on December 16, 2009

Subject: Join our Hispanic Marketing Communication Course for Marketing Professionals and University Students

Are you a professional in the fields of marketing, advertising, media and/or research?  Are you interested in learning more about the Hispanic market cultural insights, lifestyles, and best practices?  Would you enjoy networking with and learn from other professionals in the industry? Are you a student looking forward to a career that involves the largest minority in the United States?

An online course in Hispanic Marketing Communication will be offered again this Spring semester by the Florida State University Center for Hispanic Marketing Communication. The Center, headed by Dr. Felipe Korzenny, is pioneering education in Hispanic Marketing and is the only one of its kind in the United States. The course instructor is Holly McGavock, a seasoned account planner who has studied and worked with the FSU HMC Center for many years.

The online course is available to anyone interested and is particularly recommended for professionals currently addressing the Hispanic market, or those who would like to start a Hispanic marketing initiative.  The online course is also available to Florida State University students and students at other institutions.

The Spring session has a duration of 15 weeks (classes begin January 6 and end April 30, 2010) and includes topics such as cultural identity and its impact on consumer behavior, language use, Hispanic cultural insights for marketing, and case studies relating to Hispanic marketing. The course will also address research and marketing strategies.

A certificate of completion will be issued to all non-degree seeking students who satisfactorily complete the course, and eligible students can receive three hours of undergraduate/continuing education credit.

For application information, contact Jennifer Boss at