nuvoTV will present unique insights from a new proprietary Nielsen research study at its upcoming series of upfront events to be held in Los Angeles (March 27), Chicago (April 17) and New York (April 24). The research study’s results will provide an in-depth look at the nuvoTV viewer and Bi-Cultural Latino (BCL) consumers, who represent over 72% of a $1 trillion dollar Hispanic marketplace.
“We continue to invest in valuable research to help create exciting, differentiated programming for our audience, and provide a research-based foundation for our advertising partners to more effectively connect and engage with BCL consumers. We look forward to sharing our latest findings with the ad community at our upfront presentations,” said Michael Schwimmer, CEO of nuvoTV.
Craig Geller, SVP of Ad Sales, added that, “nuvoTV’s viewers exemplify a new generation of Latinos in America, who are spending more than ever. This most recent proprietary Nielsen research will reveal unexplored aspects of this highly sought-after demographic and how to reach them.”
Among other highlights, the research will delve into the demographic behavior and interests of nuvoTV viewers – 55% of whom are college graduates – how they personally relate to the network’s original programming, and their particular receptivity to brands seen on nuvoTV.