NUVOtv, the English-language destination for Latino entertainment, announced the co-production of Kia’s Road to Rio, an action-packed travel series showcasing the beautiful sights of South America. Comedians Mark Watson and Henning Wehn will take viewers on a hilarious adventure to Rio for the 2014 FIFA World Cup in Brazil, as they traverse the continent in various Kia Motors vehicles including the 2014 Kia Soul, Sorento CUV and Sportage Compact CUV. NUVOtv has exclusive rights for US distribution. The show will premiere on NUVOtv on Wednesday, May 21 at 9pm ET/PT.
”Soccer is a really big sport for our viewers and we think this series will be fun and get people excited about the FIFA World Cup in Brazil,” said Bill Hilary, EVP Programming. “The multicultural dynamic of the travel series resonates with our young, NUVOtv audience.”
Kia’s Road To Rio, is a twelve-episode travel series is produced by ITN Productions in partnership with advertiser-funded program specialists A Brand Apart Television, Kia Motors and NUVOtv. The original series entered production in January and will air in more than 50 countries.
“As an official partner of the 2014 FIFA World Cup, Kia knows the cultural importance of soccer not only in South America, but here in the United States as well,” said Michael Sprague, executive vice-president of sales and marketing, Kia Motors America. “There are millions of Hispanic-Americans who have cultural ties to South America and this is a great opportunity for Kia to connect to their culture and be part of the biggest sporting event in the world.”
Kia’s Road to Rio is set to follow the comedy duo on their exploration of the six South American countries, cultures and people that the world will come to know when the soccer event of the year kicks off. The finale will be set in Rio. Along the way, the team will laugh with soccer-obsessed locals, face roadside dramas, sample the local cuisine and live like they are natives. They will also meet famous soccer players as they begin to learn what the sport really means to so many different individuals and why the South Americans excel at this sport.
About NUVOtv
NUVOtv (www.myNUVOtv.com) is an English-language destination for Latino entertainment, embodying the spirit, energy and richness of modern Latino culture. Providing original entertainment and lifestyle programming, NUVOtv is available in more than 32 million homes nationwide with major distribution partners: AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FIOS. The network is widely available in all top Hispanic DMAs and most major US markets including Los Angeles, San Francisco, Miami, Chicago and New York.
Iconic superstar and powerhouse entrepreneur, Jennifer Lopez serves as NUVOtv’s Chief Creative Officer collaborating closely with the network on programming strategy, production and marketing.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and surpassed the 500,000 annual sales mark for the second consecutive year in 2013 following the launch of seven all-new or significantly redesigned vehicles. KMA offers a complete line of vehicles, including the flagship K900[i] rear-drive sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door sub-compacts and the Sedona minivan, through a network of more than 765 dealers across the United States. Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 14,000 plant and supplier jobs.