The National Society of Hispanic MBAs (NSHMBA) announced it has retained cross-cultural advertising and digital agency Sensis to begin launching a comprehensive rebranding initiative at NSHMBA’s 25th Annual Conference & Career Expo, September 24-27, at the Pennsylvania Convention Center. The contract, which will include the development of a new name, logo and identity to be rolled out by the end of the first quarter of 2015, is part of a broader strategy to expand the organization’s reach to undergraduate, high school and entrepreneurial audiences, while continuing to support MBA professionals.
“We are embarking on a new journey to empower Hispanic business professionals to achieve their full educational, economic and social potential,” said Manny Gonzalez, CEO, NSHMBA. “By enhancing the skills, experiences and relationships for our constituents, we are taking an important step towards reaching our ultimate goal of becoming the leading catalyst for Hispanic achievement by 2025.”
In addition to providing strategic and creative direction for the rebranding project, Sensis will support the launch of the new brand identity, developing an integrated marketing strategy and a social media and public relations campaign.
“We are proud to be selected to help NSHMBA in this very important step as they rebrand an organization that is already recognized as the predominant Hispanic professional organization in the U.S.,” said Jose Villa, president of Sensis.
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