DALLAS, TX — The National Society of Hispanic MBAs (NSHMBA) has joined as a national marketing sponsor of the Hispanic PR & Social Marketing Conference (www.hispanicprconference.com) being held May 10-12 in Dallas by the Hispanic Public Relations Association (HPRA) and the Hispanic PR Blog in partnership with the Public Relations Society of America (PRSA).

As part of its sponsorship, NSHMBA will actively promote the conference to its members and NSHMBA members will get a discounted rate of $425 to attend the conference. 

“We’re proud to partner with NSHMBA because they are one of the nation’s leading Hispanic business organizations,” said Manny Ruiz, conference organizer and co-publisher of the Hispanic PR Blog. “Our conference will provide NSHMBA members with the ultimate crash course on what does and doesn’t work when marketing to Hispanics through PR and social media.”

Additionally, the partnership represents another strategic alliance that NSHMBA is cultivating as it steps up outreach and elevates the organization’s impact across the country. The organization’s Interim CEO, Steve Ramos, says this is another flag on the NSHMBA playing board.

“As an organization, we’ve never been more pervasive in our endeavors to heighten the value of Hispanics in professions and academia,” said Ramos. “Our alliance with the Hispanic Public Relations Association and the Hispanic PR Blog is yet another example of our types of organizations’ fortitude and drive to position the Hispanic community as a viable, worthy and fruitful element within the working and educational classes. We couldn’t be more proud to have our name attached to Hispanic PR Conference.”

Conference Highlights:

  • More than 24 sessions, keynote presentations and panels, razor-focused on best practices in Hispanic public relations and social marketing. Ten sessions focus on marketing to Hispanics through social networking strategies, and five on marketing to new generation Latinos. Two sessions focused on how corporations and other organizations can be more effective in the field of diversity.
  • More than 60 speakers spanning the corporate, government, non-profit and agency worlds of Hispanic public relations and social media.
  • A stellar exhibition area featuring companies and services that is relevant to communicators in the fields of Hispanic marketing and PR.

The conference is being sponsored by the Public Relations Society of America (PRSA), Southwest Airlines, McDonalds, Fleishman, Ketchum, VPE Public Relations, the Jeffrey Group, the W.K. Kellogg Foundation, RL Public Relations, Telenoticias, Hispanic Communications Network, PR Newswire, the Zocalo Group, Comerica Bank, Cision and the Dallas Conventions and Visitors Bureau. 

For more information on the Hispanic PR & Social Marketing Conference, visit www.hispanicprconference.com or contact show director, Ray Bianchi, at rbianchi@hispanicprblog.com or contact via phone 305 600 4878. You also may subscribe <http://www.twitter.com/HispanicPR> to conference-related “Tweets”; the Twitter hash-tag for the conference is #HPRConf.