EL PASO, TX – Novamex, marketers of such popular Mexican brands as Jarritos and Mineragua, is conducting a summer-long promotion offering soccer fans a chance an ESPN Deportes Experience in Bristol, CT.

The winners will get to meet ESPN Deportes personalities, tour the studio and catch a behind-the-scenes look at ESPN Deportes’ production. With Schwartz and Ramirez hosting, the winners will get to “kick it” with the experts who are true legends in coaching, playing and broadcasting. Runner-up prizes include flat screen TVs, gaming systems, home theatre systems and soccer fan packs. With soccer fan madness hitting a fevered frenzy this summer, Novamex is teaming up with ESPN Deportes to offer an experience that any soccer fan will remember for a lifetime.

“Our customers are avid soccer fans so we wanted to offer the chance to travel and kick it with the experts – giving them access to ESPN Deportes soccer expert Fernando Schwartz and to Jesus ‘Chucho’ Ramirez, who coached the Mexican National team and in 2005 and won the U-17 World Cup,” says Salvador Vargas, Brand Manager of Novamex.

The promotion is supported by Club Jarritos – an ongoing program where consumers collect points found under the caps of their favorite beverages including Jarritos®, Sidral Mundet®, Sangria Senorial®, Mineragua®, and Jarritos Kids(TM). Points can be redeemed at www.clubjarritos.com for great prizes …including entries in the “Travel and Kick It with the Experts” Sweepstakes.

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