Noticiero Telemundo52 is Second-Most Watched Program Regardless of Language
“Noticiero Telemundo52” at 6pm and 11pm were the second-most watched local programs in their respective time period regardless of language among adults 25-54 and 18-49, according to Nielsen data. Both evening newscasts exhibited extraordinary year-to-year growth in key demos including adults 18-49 (+133% and +40%, respectively) and adults 25-54 (+80% and +50%, respectively).
“Noticiero Telemundo52” at 6pm tied with KABC as the second most watched local newscast in its time period regardless of language among adults 18-49. This positions Telemundo52 as the only station in the Los Angeles market to experience both year-to-year and book-to-book ratings growth at 6pm among adults 18-49 and adults 25-54. The 6pm news program also positioned Telemundo52 as the station with the largest year-to-year increase (+133%) among adults 18-49, and the only station to deliver a year-to-year increase (+80%) among adults 25-54.
KVEA’s “Early Fringe” (Monday to Friday, 4pm – 6pm) also delivered an outstanding performance, achieving the second position in the time period regardless of language among adults 18-49 and adults 25-54. Telemundo52 was the only station in the Los Angeles market to experience triple digit year-to-year gains among adults 18-49 (+133%) and among adults 25-54 (+125%).
KVEA’s prime-time programming (Monday to Sunday, 7pm – 11pm) experienced double-digit year-to-year increases in key demos, including adults 18-49 (+43%) and adults 25-54 (+50%) and positioned them as the second-most watched station in the time period regardless of language among adults 18-49 and adults 25-54.