Noticias Newswire

#FIAP 2022: Ibero-America has its winners: History-making Creativity

— Pieces from all over Ibero-America were measured before the eyes of the highest-ranking professionals in the region and corroborated that Latin creativity is today the best in the world —

MIAMI, FL — October 6, 2022 — (NOTICIAS NEWSWIRE) — After a process of evaluation led by Ester García Cosín, CEO of Havas Group Spain (President of Formats); Gustavo Lauría, Co-Founder / CCO of We Believers and Co-Chairman of the Creative Circle of the USA (President of Innovation); Felipe Luchi, Co-Owner and Creative Director of Santería (President of Ads); and Mauri Clavijo, Executive Producer and partner of Oriental Films (president of Production), the Ibero-American Festival of Creativity awarded 41 golds, 91 silvers, 93 bronzes, 3 Gran Sol and two Special Mentions.

It should be underlined that in its 51st edition FIAP, in collaboration with Carnaval. Art, delivered its prizes as NFT (certified in the blockchain), becoming the first advertising festival on the planet to use this format.

In the Formats discipline, 10 gold, 27 silver and 33 bronze were awarded. The Great Sun of Ibero-America went to Whopper Heist, a campaign developed by We Believers for Burger King Argentina.

We Believers also achieved the Great Sun for Innovation with its Plastic Fishing Championship initiative developed for AB InBev. In this discipline, 38 metals also were awarded and distributed as follows: 9 golds, 16 silvers, and 13 bronzes.

For its part, Ads were where the largest number of metals was awarded, 68 in total. 12 gold, 25 silver, and 31 bronze. The Great Sun was for Better With Pepsi, the great campaign developed by Alma for Pepsi.

Finally, in Production, an unprecedented and historic event took place at the Festival. Given the enormous quality of two of the gold-winning campaigns - Virus for NON VIOLENCE PROJECT and Bihar, choose the Future by LLYC for BBK in Spain -, the juries decided to award both Special Mentions, understanding that awarding a single Great Sun in this discipline would be against recognizing the enormous level of both pieces.

In total, the Production discipline bestowed 49 metals: 10 gold, 23 silver, and 16 bronze.

The USA made history at FIAP 2022. The country consolidated an outstanding year for its creativity in regional and global advertising festivals. With 15 gold medals and two Grand Sol in FIAP, it becomes the most successful country in the contest in 2022 and marks a historic milestone as it widely surpasses countries that traditionally stand out more in this type of event.

Winners of the year
Alma was consecrated as the agency of the year, We Believers as the Independent Agency of the Year; DDB, Network of the Year; AB InBev won the highest distinction as Advertiser of the Year and ORIENTAL FILMS became the Producer of the Year at FIAP 2022.

The complete list of winners can be viewed here

About FIAP

The Ibero-American Festival of Creativity, FIAP, reaches its 51st edition to continue recognizing creativity in all advertising formats in Ibero-America. Last year, the festival ushered in a new era based on excellence and innovation. In partnership with PRODU, the leading provider of information for the Spanish-speaking entertainment, advertising, and technology industry, they bring a new concept: recognizing excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.

About PRODU
For 34 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and able to adapt to this specialized content; providing segmented everyday solutions for its demanding readers on each platform. PRODU generates periodical business publications and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.