The National Hispanic Landscape Alliance (NHLA), the organization for the economic and professional development of the landscape industry’s Hispanic American workforce, is celebrating its third anniversary by offering 20 percent discounts on selected memberships throughout July and August. New members will have access to a variety of NHLA benefits including one-of-a-kind partnerships with industry leaders and resources for professional growth.
Memberships eligible for the 20 percent anniversary discount include Individual and Small Business memberships. Additionally, memberships will be free throughout this period for students interested in joining the NHLA. Among the benefits that NHLA members receive are:
- Access to resources for professional growth and leadership
- Connections to professional contacts across the country
- Information about regional training opportunities in field, technical, and leadership skills
- Access to products and services to aid in daily responsibilities
- Consulting resources for staff development
- Leadership development opportunities
- Equipment discounts, including automatic Tier 2 qualification for the John Deere GreenFleet™ Loyalty Rewards program
NHLA as an Industry Leader
Identified as a key economic engine for the Hispanic American population by the United States Hispanic Chamber of Commerce (USHCC), the landscape industry is uniquely positioned to serve as a vehicle of economic growth for this fast-growing population. Currently, Hispanic Americans make up 16 percent of business owners and more than 33 percent of the workforce in the landscaping industry; more than twice the national norm for other sectors of the economy.
The NHLA provides landscape company owners with best practices for engaging and training their Hispanic employees and helps Hispanics at all levels in the landscape industry work smarter and achieve greater success through facilitated peer-to-peer interaction and specially-designed training programs.
To date, more than sixty landscape contracting firms established in 20 different states have joined the NHLA, and ten of the industry’s leading manufacturers have joined the NHLA as Supporting Members, including Briggs & Stratton, Caterpillar, Cub Cadet, Honda Engines, Exmark, John Deere, Kohler Engines, Oregon, Rotary Corporation and Stihl. Active Supporting Members, committed to the NHLA’s mission, have helped the NHLA grow a community capable of fostering greater professionalism and success by Hispanics from coast to coast.
The NHLA also collaborates with other industry associations, including PLANET and OPEI, to raise awareness about how policy positions affect landscape companies and their employees. Through its effective grassroots outreach, the NHLA has provided a much-needed voice to Hispanics in the landscape industry. It has simultaneously positioned itself as a leading authority in helping to advance industry positions. The NHLA has achieved this by focusing attention on the economic importance of the landscape industry to Hispanic communities and on the many environmental and human health benefits of the work that Hispanics and others in the landscape industry perform.
About the National Hispanic Landscape Alliance
The National Hispanic Landscape Alliance is an association that facilitates and promotes the advancement of Hispanics as landscape industry professionals and leaders and provides the nation’s half million Hispanic-American landscaping professionals a voice in the national dialogue on environmentally responsible landscape practices, and a means through which to advocate on behalf of their businesses, the livelihood of their employees, and the quality of life in their communities. The NHLA’s multichannel outreach was recognized with the PRWeek Multicultural Campaign of the Year Award in 2014.
SOURCE National Hispanic Landscape Alliance