NGL Media has partnered with Orci and Capitol Latin on behalf of the 2013 Acura ILX, to produce a music video and related content in support of the release of Joey Montana’s, new single ‘Unico.’
NGL Media claims that its ability to produce and mass distribute in-culture video content, dually leverages Joey Montana’s popularity amongst the Acura ILX core Latino target audience. In addition to organic integration within the ‘Unico’ music video storyline, the campaign also touts an original two-part webisodic series featuring Joey Montana. Available across all Digital platforms and onJoey’s official YouTube channel, NGL Media will also be distributing the Web series across relevant channels within its extensive online video network.
The music video and webisodic content was conceived and directed by NGL Media Creative Director, Ben DeJesus. DeJesus has also produced over 100 hours of television including this summer’s PBS documentary about NGL Media partner and actor, John Leguizmo, entitled Tales From a Ghetto Klown.