The NFL–Futbol Americano fans, a Force to be Reckoned With

Here at the office we are huge fans of the NBA’s year round Hispanic campaign titled ‘enebea’ (the Spanish language pronunciation of ‘NBA’). They recently launched a series of spots – airing on both English and Spanish language network TV- communicating how NBA Latino fans store up their energy specifically for the NBA season. The spots, titled “Guarda Tu Pasión” (“Save your Passion”), show how the NBA truly knows their market – the campaign is fresh, full of passion and terribly clever.

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