Yesterday’s appearance by James and Rupert Murdoch in front of a Parliamentary committee was one for the ages. It was remarkable not only in how rare it was for an American company to face questioning before the UK’s governing body, but in the degree to which it demonstrated just how far the company has fallen and how much work it must do to rebuild its now shattered reputation.

One thing is clear: News Corp. faces a looming reputation and credibility challenge. No matter how many times Rupert Murdoch claims that the hearing amounted to the “most humble day of my life,” he must still atone for the illegal and unethical acts of some within his company.

Furthermore, News Corp.’s disastrous response to this scandal proves that public relations should be at the top of a CEO’s skill set.

Overall, I would grade the Murdochs’ performance as satisfactory.

Read the entire article at PRSAY.

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