LOS ANGELES– Edelman Multicultural led all agencies in taking three of the nation’s top nine Hispanic PR awards last night at the 28th annual Hispanic Public Relations Association (HPRA) PRemio Awards and Scholarship Gala in Los Angeles.Edelman’s three awards were for Fashion & Beauty Campaign of the Year for the Unilever-Suave’s “Desfilando Contigo con Más Estilo” campaign, Food and Beverage Campaign of the Year for Starbucks and their Hispanic launch of the Mocha Cookie Crumble Frappuccino and Technology Campaign of the Year for Microsoft’s “Xbox Para Todos” campaign.
The other campaign of the year award winners were:
Public Education – Non-Profit Campaign of the Year – The Axis Agency for INOBTR “Impact of Domestic Violence on Youth” (I Know Better) Children’s Institute
Public Education – Corporate Campaign of the Year – VPE for Verizon’s “Give the Call of Hope” Hopeline Program
Digital Public Relations Campaign of the Year – Cultural Strategies for “The Social Revolución” program
Healthcare Campaign of the Year – Latin 2 Latin Marketing & Communications for Mt. Sinai’s “A Tu Salud” program
Corporate Media Event – The Axis Agency for “Mis Fabulous Quince” for Verizon Wireless
Integrated Marketing Communications Campaign of the Year – MGS Communications for Milk PEP’s “El Proyecto Desayuno”
In addition to the campaign of the year awards, HPRA also recognized industry professionals and organizations for their contributions to the Hispanic PR industry.
Lucia Matthews, CEO of DIÁLOGO was chosen as this year’s HPRA PR Professional of the Year. Matthews founded DIÁLOGO in 2006 four years after arriving from Mexico. Today, the firm has offices in San Diego, New York and Mexico City, and is a leading public relations and social marketing firm that builds brands with Hispanic audiences. Matthews is an active leader in numerous organizations that seek to improve Latinos’ access to education and business resources. She serves on the Advisory Board of Directors at California Diversity Council and the Oversight Board at San Diego Community College District.
The Corporation of the Year winner was Univision Network. The Journalist of the Year winner was Pilar Marrero, a reporter and editor for La Opinión. Cynthia Cruz of iolo Technologies was the 2012 Young PR Professional of the Year.
The event’s top sponsors this year were Wells Fargo and Hispanicize 2013.