Boca Juniors, considered one of the most important Argentine soccer clubs, introduced its new brand to the U.S. and announced their business plans, which include, among other things, the possible creation of a team that competes in U.S., franchise development, merchandise marketing, support for youth soccer and touring agreements with other international teams.

Hispanicize attended the Boca Juniors launch party, organized by Newlink Group, this week at the Eden Roc hotel in Miami Beach. It was evident by the response of the crowd, fans and media that gathered, that their arrival to the U.S. generated plenty of excitement. The team is looking for entrepreneurs that identify with this opportunity and look to partner with the club to establish itself as an international brand.

 Under the theme The Lion’s Share, referring to the famous fable of the lion that goes hunting with a fox, a wolf and a jackal, Boca Juniors is looking for partners in the U.S. to seize all possible opportunities, including partnerships and international trophies.

“We are willing to have all our business and sporting structure available to anyone who understands that Boca Juniors is synonymous with passion and that any entity that associates itself with this club will benefit from the excitement generated by our colors,” explains Daniel Angelici, president of Boca Juniors.

“In Argentina, we are the club with the most followers, If we translate this percentage to the more than 220,000 Argentine immigrants in the U.S, we find ourselves with a great business opportunity and an urge to stay connected with our fans in this country,” explained Angelici. In addition, he confirmed the creation of the concept of “Associate Partner”, a membership program “with which we have become one of the biggest club in Latin America, with over 100,000 members.”

Meanwhile, Sergio Roitberg, president of Newlink Group, the consulting firm that specializes in the Latin American and the Hispanic markets in the U.S. and is advising Boca Juniors in this endeavor, noted that “there are 50 million Hispanics living in this country, all joined together by their appetite for soccer. As the Chileans export salmon and the Colombians export coffee, Argentines offer soccer to the world, which is a great sport and a good business,” he said.


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