Newlink America, a US Hispanic market consulting and communications firm, and Chandler Chicco Companies, a global health communications group under inVentiv Health, today announced the expansion of their alliance with the official launch of SALUTEAM.
SALUTEAM, a play on the word salutem which stems from a variation of “health” in Latin, will help health clients develop and deploy culturally relevant communications to engage with Latinos and achieve their business, policy and communications objectives. The practice combines the diverse healthcare and medical communications capabilities of Chandler Chicco Companies with the deep insights and dedicated resources in research, strategy, creative, production and orbital communications of Newlink’s Hispanic team of marketing and communications professionals.
“We have an exceptional track record of partnering to help clients engage with the increasingly important Hispanic demographic. Under the SALUTEAM banner, the combined talents of Newlink America and Chandler Chicco Companies will help clients tailor compelling health messages for this important market through unique approaches,” said Jorge Ortega, Newlink America Managing Partner.
Newlink America and Chandler Chicco Companies initially formed a strategic alliance in May of this year and have since integrated staff and collaborated on multiple engagements for major pharmaceutical companies and healthcare organizations. SALUTEAM is being debuted at DTC Perspectives’ third annual Multicultural Health National conference in Atlanta.
“The time is right for companies across the health spectrum to increase their understanding and investment in the US Hispanic market,” said Dr. Felipe Korzenny, Director of the Center for Hispanic Marketing Communication at Florida State University and keynote speaker at the Multicultural Health National Conference. “I congratulate SALUTEAM for their commitment to this market and for investing in resources to help clients connect with the Latino community.”
The two firms will offer clients a total market solutions approach with proprietary methodologies in the areas of research; insights and analysis; communications strategy; campaign and program execution; and community and stakeholder outreach. One proprietary approach is called Healthnicity™, which helps companies link accurate health and disease information with cultural and heritage considerations to motivate consumer behavior. Other approaches include proprietary planning tools to develop smart strategies based on sound research and cultural insights and strong creative expressions that engage Latino audiences.