New York City launches its First-Ever Bilingual Tourism Campaign, Announces Dora the Explorer as Family Ambassador
New York City’s official marketing, tourism and partnership organization, together with Nickelodeon, announced Dora is returning as the seventh Official NYC Family Ambassador. The announcement was made in Orlando, Florida during IPW, the travel industry’s premier international marketplace, where NYC & Company’s president and CEO Fred Dixon was joined by Dora. As part of the yearlong campaign, the world’s most beloved explorer, Dora, will encourage family travel to the City’s five boroughs by highlighting New York City as a family-friendly destination. For the first time ever, NYC & Company’s family ambassador program will include English and Spanish content that features activities and destinations in the five boroughs for families to enjoy. A global phenomenon, Dora has crossed social, racial and language boundaries and stands as a hero and friend to millions of children around the world. The Official NYC Family Ambassador campaign will be promoted through out-of-home media in the five boroughs and in Buffalo through NYC & Company’s new city-to-city tourism partnership; social media engagement using the hashtag #nycgofamily; TV commercials running in NYC taxicabs; and digital media targeting the City’s top regional, domestic and Spanish-speaking markets. For more details on the Dora Family Ambassador campaign, visit nycgo.com/family.