launches with original content and stories that matter to Latinos, a bi-cultural sports brand focused on creating original content for the U.S. Hispanic audience, soft-launched recently, filling a void in the sports internet landscape. The site was founded by Robert Rodriguez, a former FOX Deportes digital team staffer, who wanted to tell more stories about the athletes who matter most to Latino audiences. Joining Rodriguez is Mario Flores, one of the first experts to emerge in the Latino sports marketing field and current managing director, partner and co-founder of public relations agency Sportivo.


“Our goals are simple,” said Rodriguez. “Tell great stories from across all of the major professional sports. Spotlight the contributions, achievements and awesomeness of Latino athletes. Provide opportunities for Latino sports journalists looking to find their way in the ultra-competitive sports industry.”


Still in its early roll-out stages, Rodriguez believes that sports fans are ready for new stories, new figures to cheer for and new writers to tell those stories, in the language that they prefer – English.


“As we took a look at the changing face of today’s and tomorrow’s Latino consumer the opportunity was clear to us that a site like ours – that spoke to us as bi-cultural and English-dominant Latinos – was missing”, said Flores, who has consulted category-leading brands in the sports apparel, energy drink, videogame and wireless arenas.


What does this mean for marketers? will offer brands a wide range of marketing opportunities – rich media, custom roadblocks, blogger programs, sponsored editorial, tent pole packages, partnership opportunities and more – targeting the highly-coveted Latino consumer.

“We’re more than a sports website,” added Rodriguez. “We’re a U.S. Hispanic sports agency that has the ability to create content for brands with as an access point to the U.S. Latino sports fan.”


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