New Terra to debut in May
The global digital media company Terra announced the debut of its new layout and content plus advertising delivery format – new Terra as the project was named that involves all areas of the company worldwide – which focuses on mapping the user’s personal interests in order to supply him or her with customized content.
Users in Mexico and the United States will begin to interact with the new platform following the launch scheduled for Brazil and in other countries where Terra operates: Argentina, Chile, Colombia, Spain and Peru.
As a result of exhaustive internal and market research throughout 2013 with an investment of close to $10 million, new Terra has made its key words segmentation and personalization, in a system that focuses on delivering premium content, as well as fully integrated advertising in the blocks of content relevant to the user’s interest area.
“We have innovation in our DNA, and the new Terra keeps up with the internet user’s behavioral evolution. We’ve boarded that train and we’re ready to offer what the user is looking for with increasing assertiveness,” says Paulo Castro, Terra’s global CEO.
Along with the new layout and delivery project, Terra will focus globally on its four biggest content areas: News, Fashion & Beauty, Music and Sports.