Ronn Torossian, the Founder & CEO of 5W Public Relations has launched his debut book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.”
In “For Immediate Release”, Torossian discusses the power of public relations in today’s 24/7 media driven society; while specifically highlighting the case that public relations is needed by any business – “or anyone with a pulse for that matter.” Torossian defines great public relations as “making the impersonal personal” and discusses the importance of helping companies define themselves and become game-changers and thought leaders through carefully constructed PR campaigns.
“I wrote this book to provide a clear understanding of today’s PR industry and provide insight into how PR can help grow a business, a concept, a person,” said Ronn Torossian. Old PR methods are archaic and today’s PR industry is completely different than ever before. With business, culture and society being highly influenced by the media, people in any type of business need to understand it, adapt new skills and use it to their advantage. Hopefully this book gives people some insight on how to do just that,” added Torossian.
Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations. He has overseen the company’s rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500, and Forbes 400. A semi-finalist for Ernst & Young’s Entrepreneur of the Year, Ronn Torossian was named to PR Week’s “40 Under 40” list, Advertising Age’s “40 Under 40” list, and is a member of Young Presidents.