New PR firm Diseño y Publicidad’s niche is Hispanic

World Staff Writer

Rodrigo Rojas believes he sees a niche the same way his father did 11 years ago when he started La Semana, a bilingual weekly newspaper.

With other local entrepreneurs already owning grocery stores, restaurants and media catering to the Hispanic population, Rojas hopes his new public relations firm can help other businesses — particularly non-Hispanic ones — crack the Hispanic market.

The firm, Diseño y Publicidad, or Design and Public Relations, was launched by the Rojas family this spring.

Rojas, who is fluent in English and Spanish, already does public relations work with Tulsa Transit, translating advertising for the city agency, as well as some work for the Las Americas grocery chain.
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