City is looking to increase visitor spending, create long-term strategy; Agency responses to the tourism group’s request for proposals are due May 1.
The media spending behind New Orleans’ tourism marketing efforts is relatively small—just under $10 million this year—but big shops have expressed interest in the account, which is now in review.
“We have received local, regional and national [agency] inquiries,” said Mark Romig, president and CEO of the New Orleans Tourism Marketing Corporation.
The incumbent is local. Peter Mayer Advertising in New Orleans has been the lead agency on New Orleans tourism marketing since early 2001 and plans to defend.
In an industry where long-term relationships are increasingly rare, New Orleans Tourism Marketing has had just two lead shops in 25 years. The agency that Mayer succeeded, Montgomery Stire Partners, handled the business for 14 years.
Beyond traditional and online creative efforts, the assignment includes media planning and buying and providing support for promotions, public relations and brand partnerships.
Read the entire article at AdWeek.
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