Reaching The ‘New Mainstream’ Via Social Media
Last week, leading advertisers convened in Miami for the Association of National Advertisers’ annual Multicultural Marketing & Diversity Conference. Historically, Hispanic, African-American and Asian-American marketers have fought hard for budgets even though demographic trends point to the fact that today’s minorities will become the majority in the coming decades. Hence, the summit was subtitled, “Multicultural — The New Mainstream.” Read More »
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