In preparation for the Hispanic PR & Social Media Marketing Conference, May 10-12 in Dallas, organizers have teamed with digital agency sponsors Sensis and The Zocalo Group to launch a newly revamped conference web site and Twitter page.

Conference digital marketing agency sponsor Sensis gave the conference web site a revamped look that is now available at  Sensis President Jose Villa is co-presenting a session with UnitedHealthcare Vice President of Latino Health Solutions Russell Bennett titled “RX for Spanish-language Web sites: A Case Study on How UnitedHealthcare is leveraging its new Spanish-language Web site as a powerful social media tool.”

The Zocalo Group, Omnicom’s premier word of mouth and social media marketing firm, is the conference’s official Twitter partner.  The Zocalo Group will be leading Twitter conversations through the conference’s hashtag #HPRConf.  Non attendees will be able to stay abreast of speakers, topics and Tweetups surrounding the event by visiting the newly designed @HispanicPR.

Zocalo Group President Paul Rand, the current president of the Word of Mouth Marketing Association (WOMMA), will be a speaker in a panel titled “A Review of Key Issues and Trends Every Marketer Needs to Know about Hispanic Social Media.”

Hispanic social media marketing best practices and top Latino bloggers will play prominent roles at the 2010 Hispanic PR & Social Marketing Conference, May 10-12 in Dallas, with more than 12 of the conference’s 24 sessions devoted to social media.

“Every company, government agency and Hispanic brand is asking how they can effectively harness Hispanic social media for their organizations,” said conference organizer Manny Ruiz, publisher of the Hispanic PR Blog.  “Our conference answers these questions with an exclamation mark of practical case studies and top quality speakers.”

As part of the conference, an official 2010 U.S. Hispanic Social Media Guide will be compiled and distributed free nationally through the Hispanic Public Relations Association and the Word of Mouth Marketing Association.  To get the free comprehensive guide enter your information at

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