New CPG Research Report Offer Insights on Hispanic Shopping Behaviors
HispanicLink Report Compares Shopping Preferences and Motivational Drivers among Hispanic Households to Help CPG Marketers Focus Efforts Effectively and Efficiently
Representing more than 15 percent of the population, Hispanic consumers’ current spending power of $950 billion is expected to increase to an astounding $1.2 trillion by 2012. With that kind of revenue at stake, it is no wonder that the CPG industry is constantly searching for new ways to reach Hispanic consumers through marketing, advertising, promotion and media. To help the industry take a closer look at this complex consumer group, SymphonyIRI Group, Inc. and Synovate created HispanicLink, a report that provides a truly representative view of Hispanic shoppers. The analysis offers a deep understanding of Hispanics’ shopping habits, cooking, eating and drinking behaviors, health and wellness practices as well as their media preferences.
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