New Book Explains How to Build Brands Online with Hispanic Communities
If you or your company haven’t thought about how to reach the Latino audience, now is a good time, especially with the release of the Census data in early 2011. According to recent reports, the buying power of Hispanics in the U.S. will reach $1.3 billion by 2014–or twice as fast as the general market.
An amazing convergence is happening in marketing today: the growth of the U.S. Hispanic population is coinciding with the growth of digital media. In fact, Hispanics worldwide are increasingly using the Internet and social media to not only keep in touch with family and friends but they are also searching for product information, comparing prices, printing coupons, and shopping online.
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