RALEIGH, NC – Howard, Merrell & Partners, strategic branding and advertising firm, expands its services with the formation of a Hispanic Marketing Group. The Group will focus on the development and execution of public relations, advertising, direct mail and social media marketing specifically targeted at the Hispanic market.

According to Jim Cobb, president and CEO of Howard, Merrell & Partners, over the past few years clients have been asking for the agency’s support in reaching the Hispanic community in the United States. “In order to provide the highest level of integrated service, we felt it was the right time to establish the Hispanic Marketing Group,” said Cobb.

Jim Stevens-Arce, vice president/director Hispanic Marketing, will lead the efforts of the Group. Rounding out the bilingual team are Elizabeth Romero, account supervisor, Public Relations and Hispanic Marketing, Sarah Findle, account coordinator, Social Media and Hispanic Marketing. Additionally, Becca Liberman, media planner/buyer, Interactive Specialist, brings a great deal of experience in media buying for the Hispanic market.

“Jim, Elizabeth, Sarah and Becca are not only skilled marketing communications professionals, they are also knowledgeable about how best to reach the Hispanic community,” continued Cobb. “With our team, we are fully equipped to strategically extend campaigns we develop so they speak to the Hispanic market in their language and appeal to each region’s unique sensibilities.”

Stevens-Arce most recently headed his own creative consulting group in Puerto Rico, where he was also a founding partner at the DMC, Inc. advertising agency. Prior to that, he served as the creative director for Foote, Cone & Belding Advertising/Caribbean. Stevens-Arce’s account experience includes work for such high-profile clients as Citigroup, Sears, Mazda, Clairol, Nationwide Insurance, Max Factor, Bristol-Myers and Colgate-Palmolive, among others.

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