NBC News targets to Hispanics: Jumping on digital-content bandwagon
From English-language websites aimed at Latino cultural concerns to Spanish-language sites repurposing news first gathered in English, TV networks are looking for ways to tap into the 50.5 million-strong U.S. Hispanic population — the fastest growing minority group in the U.S. — a group that not only watches TV but also embraces the Internet and smart phones.
NBC News is the latest to jump on the digital-content bandwagon, with plans to launch NBCLatino.com, a Hispanic-centric English-language news and general-interest website in February. It follows the likes of CNNEspanol.com and CNN’s Latino in America blog, which both bowed in early November.
Read the entire article at the Chicago Tribune.