From English-language websites aimed at Latino cultural concerns to Spanish-language sites repurposing news first gathered in English, TV networks are looking for ways to tap into the 50.5 million-strong U.S. Hispanic population — the fastest growing minority group in the U.S. — a group that not only watches TV but also embraces the Internet and smart phones.
NBC News is the latest to jump on the digital-content bandwagon, with plans to launch NBCLatino.com, a Hispanic-centric English-language news and general-interest website in February. It follows the likes of CNNEspanol.com and CNN’s Latino in America blog, which both bowed in early November.
Read the entire article at the Chicago Tribune.
One thought on “NBC News targets to Hispanics: Jumping on digital-content bandwagon”
this has been long awaited!!!!