National Pork Board launches Spanish-language site to engage Latinos
The flavor and versatility of pork makes it a favorite staple among Hispanic homes. To celebrate the love Latinos have for pork, the National Pork Board (NPB) today launched PorkTeInspira.com, a new Spanish-language website with corresponding social media channels in Facebook, Twitter and Instagram. To mark the site’s launch, consumers are encouraged to visit the website for a chance to win a trip for two to the Food Network in Concert at Ravinia in Chicago on September 20. The event will feature a day of live music and spectacular food with some of today’s best music and culinary talent.
PorkTeInspira.com, a resource of information and culinary experiences with pork, launched to engage consumers with many mouthwatering recipes for inspiration and creativity, nutritional content of pork, choice cuts, health and safety content and cooking tips while inviting consumers to participate in the sweepstakes.
“We are delighted to provide the Hispanic community in the United States a reliable source of information and culinary inspiration with PorkTeInspira.com. The site will offer many features providing culinary experiences with pork and opportunities to participate in fun sweepstakes like the one we are offering now for the Food Network in Concert event at Ravinia,” said Jose de Jesus, director of multicultural marketing at the National Pork Board.
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