National Museum of the American Latino Commission Campaign Tops 100,000 Supporters
Myamericanlatinomuseum.org establishes Museum Commission’s social media presence resulting in exponential increases in membership
Plus Three lent its expertise to the National Museum of the American Latino Commission in February of 2011 by launching a targeted membership campaign (myamericanlatinomuseum.org) that included a direct response email strategy, integrated social media and targeted Facebook advertising. Membership increased dramatically within the three months of the campaign, quickly exceeding goals.
Prior to Plus Three beginning its work, the commission had fewer than 3,000 Facebook fans and 12,000 supporters in its email database. In just over 90 days, Facebook fans have now exceeded 50,000 and the commission’s email database surpasses 65,000. The increases are staggering and place the campaign to build an American Latino Museum alongside the membership of the world’s greatest museums. The Latino Museum’s Facebook support exceeds each of the Smithsonian Museums and its rate of growth tops even the Met in New York and the Louvre in Paris.
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