The National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive have partnered to present the first Diversity Volume Leadership Awards. The awards program is the first of its kind to recognize and celebrate the new vehicle volume registration leaders based on model year for the following diverse consumer automobile segments:
- Ethnic Consumers (African American, Asian, Hispanic, and Native American)
- Women (all regardless of ethnic background)
- Ethnic Millennial buyers (18-34 year old new vehicle registrants)
The NAMAD/IHS Automotive Awards will be presented annually to recognize automotive brands and models that have the highest new vehicle registrations with ethnic, women and millennial consumers. IHS Automotive new vehicle registration data has been used to determine the winning brands based on 2015 model year actual U.S. personal new vehicle registration volumes (October 2014 through September 2015). This year’s awards are based on an analysis of more than 13 million personal new vehicle registrations.
“This awards program will recognize the brands that the multicultural community is buying and also recognize manufacturers that are dedicating marketing efforts to this growing segment,” said Damon Lester, NAMAD president.