NASCAR Selects Ogilvy & Mather As Advertising Agency Of Record
NASCAR concluded a comprehensive agency review that spanned nearly four months, by selecting Ogilvy & Mather as Agency of Record (AOR) to service the sport’s evolving advertising and marketing needs. The agency will help NASCAR and the industry to execute a Five-Year Industry Action Plan to engage and excite existing fans, while creating new ones.
NASCAR embarked on a review to secure a class-leading, full-service advertising agency in early 2012 in order to expand the sport’s marketing efforts and provide an integrated solution to help NASCAR grow its audience in Youth, Gen Y and Hispanic. As AOR, Ogilvy & Mather’s responsibilities will also include target segmentation, brand vision/storytelling, media strategy, promotions and support for the growing NASCAR Digital team.