The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the awards competition recognizes outstanding marketing efforts designed to attract and retain ethnically and culturally diverse audiences and customers, including African American, Asian, Hispanic and LGBT market segments. Held as part of the cable industry’s Diversity Week, the 28th Annual NAMIC Conference is scheduled for September 16-17, 2014 at the New York Marriott Marquis. On Wednesday, September 17, the 2014 EMMA winners will be honored at the Annual NAMIC Conference during a special luncheon ceremony.
Recognizing the communications industry’s commitment to implementing best practices, the EMMAs highlight creative, strategic and innovative multicultural marketing approaches. The NAMIC Multicultural Marketing Committee, a consortium of the industry’s experts, provided guidance for the EMMA competition, which has two award categories: Case Studies/Campaigns and Marketing Tactics. Entries submitted in each category were judged within two divisions: Media Content Distributors and Networks/Industry Suppliers. Formerly categorized as “Cable Distributors,” the Media Content Distributors division was expanded this year to allow award entries from a wider cross-section of marketing efforts created for all facets of media and entertainment. As a result of the expansion, a record number 110 entries were submitted for consideration.
“Expanding the awards eligibility was central to fully supporting the efforts that brands are making to build loyalty and remain competitive in a marketplace that is continually diversifying,” said Susan Waldman, NAMIC’s senior manager of Research and Publications. “NAMIC is pleased by this year’s overwhelming response and to have the opportunity to bring increased recognition to the creative and innovative achievements of marketers that are effectively reaching multiethnic and culturally diverse consumers.”
Comcast garnered a total of seven first place awards to lead all contestants in the Media Content Distributors division. Agencies contributing to the top awards earned by Comcast include Burrell Communications and Grupo Gallegos with wins in three categories each. Additionally, Comcast garnered a seventh first place win with agency CMG Partners & M, LLC. Content distributors earning first place honors in a single category included Eclipse Marketing and Time Warner Cable in conjunction with the agency Eclipse Marketing Services, Inc.
HBO led the Networks/Industry Suppliers division with four first place wins. Two of HBO’s four awards were garnered in collaboration with the agencies MGS Comm and HBO Internal Creative Services. International Media Distribution earned first place honors in three categories including one entry in collaboration with T.D. Wang Advertising Group, LLC. Additionally, BET Networks, ESPN Deportes and Univision Communications, Inc., were each awarded first place honors in two categories. BET Networks’ winning entries were in collaboration with the agencies Fabulous Events and Go GORILLA MEDIA. ESPN Deportes’ wins were in collaboration with the agencies Flavio Alvarez and Handle Like Eggs. Univision Communications’ first place awards were earned with the agencies Blanco-Lorenz Entertainment Branding, Inc., and Ready Set Rocket. NBCUniversal Hispanic Enterprises & Content, and TV One with 135th Street Agency each earned a single first place award to round out the leading entries in the Networks Suppliers division.
To read more, click here.