LOS ANGELES, CA – A large gathering of Hollywood music talent will kick off a song and video called “Unete con la Gota de la Vida,” to promote the importance of joining the National Marrow Donor Program (NMDP) among Latinos and to support the lifesaving work of City of Hope, a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases.
The private red carpet event is by invitation only and will take place Tuesday, September 7 at 7 PM at Club Nokia at L.A. Live! in downtown Los Angeles.
A who’s who of music talent from the U.S., Latin America and Spain are expected to attend and perform a live version of “La gota de la vida,” under the direction of chart-topping pianist/composer/arranger and Latin world celebrity, Arthur Hanlon.
“This historic premiere marks a nationwide effort to reach out to the Latino community and encourage their participation in the national bone marrow registry to help save lives,” said Salvador Trevino, CEO of Santa Fe Communications. “City of Hope is grateful for the support from Universal Music and BMI Publishing, event sponsors and the talented Latino music artists for their commitment to the fight against cancer.”
“We’re excited for the opportunity to help build awareness and support for Latino patients in need of bone marrow matches,” said Scott Loyola, associate vice president, City of Hope. “Our hope is to be able to save more lives by quickly finding a match so that patients at City of Hope can receive life-saving transplants.”
Celebrities will attend “Fairs of Hope,” a month-long tour, held at supermarkets in key Latino areas including Vons, Albertson’s and Food 4 Less. Every Friday through Sunday during August, these “La Gota de la Vida” ambassadors will encourage the Latino community in Los Angeles to register as donors with the National Marrow Donor Program.
City of Hope is a pioneer in bone marrow transplantation (BMT) and has performed nearly 10,000 BMT and stem cell transplantations. The institution operates one of the largest, most successful BMT programs in the world.