In an effort to voice, inform, and educate Angelenos on the ever-growing issue of immigration, Noticias 22 MundoFOX, the Los Angeles flagship affiliate of MundoFOX, premiered “Fronteras Encontradas” (Crossed Borders), a special town hall news debate and discussion featuring local political figures, activists and artists. The August 4 premiere featured a two-part series of the debate covering the controversy behind immigration in a time where thousands of children are fleeing their countries in the hopes to escape violence, poverty and despair for refuge.
The average audience for the special was 187% greater than the station’s time period average in the July 2014 sweeps rating period. (Source: Nielsen NSI, Average Audience, Persons 2+).
The “Fronteras Encontradas” town hall was the only primetime program to present both sides of the immigration debate from all sectors and perspectives in the City of Angels. A partial list of guest panelists from business, political and entertainment communities included:
- Moctesuma Esparza, Producer and community activist
- Angelica Salas, Director, CHIRLA
- Councilman Jose Huizar, District 14
- Enrique Arevalo, Immigration Lawyer
- Herbert Baker, Concerned Citizens of L.A.
- Luis Alvarado, Republican National Hispanic Assembly
- Maria Luisa Arredondo, Huffington Post Columnist
- Nestor Valencia, Honorable Mayor, City of Bell
- Nina Jersey Vargas, Immigration Reform Activist
“While there are divergent opinions on the immigration issue, we brought the community together for a compelling and honest discussion that informs and educates them on issues and topics of interest that impact all of us,” said Otto Padron, COO & President Meruelo Media.