Multi-Cultural Marketing & Urban-Style Marketing: Leveraging Celebrities, Athletes & Influencers as Brand Advocates to Reach Millennials

Excitement is building in DFW for “The Big Game” as the most talented professional football players convene on the new Cowboys Stadium. As marketers, we will tune in to the media blitz around the game and the star-studded campaigns of celebrities and spokespeople pitching brands in the commercials. One of the most coveted target audiences to reach is MILLENNIALS, perhaps one of the most analytical and media-savvy consumer segments. This high tech generation of “influencers” represents some 80 million brand-conscious buyers ages 16 – 29. Read More »