Havas Opens New Multicultural Marketing Agency – “Totality”
CEO Leo Olper and CCO Mauricio Galvan to Lead Full-Service Agency
Havas is launching Totality, a multicultural-marketing agency devoted to representing the nation’s ethnic and niche consumers, including the Hispanic, African-American and LGBT communities. The integrated agency will offer a full range of creative and strategic communications services, including media planning and buying.
Totality will partner with agencies in the Havas network, including Arnold Worldwide, Euro RSCG and MPG, as well as procure its own clients. Subsequently, all multicultural offerings in the network, such as Euro RSCG Latino and MPG Diversity, will work together to create one integrated offering for multicultural clients. Totality currently works on assignments and projects for GlaxoSmithKline Consumer Healthcare brand, Scott’s Emulsion, Chivas Latin America and Reckitt Benckiser’s Veet, among others.
The creation of Totality follows the opening of Arnold in Shanghai, the launch of BETC London, Camp & King in San Francisco and Socialistic, the New York based social media agency.
Leading the agency will be CEO Leo Olper and Chief Creative Officer Mauricio Galvan, who together ran Euro RSCG Latino. Olper and Galvan will report to Andrew Benett, Global Chief Strategy Officer of Havas Worldwide and Global CEO of Arnold Worldwide. Olper and Galvan have tapped Reginald Osborne to spearhead African-American and LGBT initiatives for Totality. Osborne holds the dual role of SVP, Director of Multicultural Marketing at Arnold, where he leads multicultural efforts for McDonald’s.