Driven by continued gains in the multicultural marketplace – a younger, more acculturated and tech savvy consumer base – 87 percent of marketers are either increasing or maintainingspending on all multicultural media, according to an Association of National Advertisers (ANA) member survey. Another 84 percent are increasing or maintaining budgets dedicated to new media platforms. The fastest growing multicultural newer media platforms are mobile, viral video, blogs, social networks/social media and location-based apps.