The new face of marketing

Multicultural outreach isn’t new, but the tools being employed are changing with the times. PRWeek‘s staff looks at five brands that epitomize diversity in tactics

Harley-Davidson
Continuously revving up its Hispanic outreach

Harley-Davidson has achieved significant success with the rapidly growing Hispanic demographic through comprehensive and credible outreach.

Its broadly focused efforts for reaching this audience do not target a single demographic, but instead aim to reach most Hispanics over 18 years old, both current motorcycle riders and non-riders alike.

Read the entire article at PR Week (subscription).