Congratulations to Winners of NAMIC’s Excellence in Multi-cultural Marketing Awards

NAMIC (National Association for Multi-ethnicity in Communications) announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA).  

Held in conjunction with the Annual NAMIC Conference, the awards competition recognizes marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets.  The 25th Annual NAMIC Conference is scheduled for October 4-5, 2011 at the Hilton New York in Manhattan as part of Diversity Week.

The EMMA competition recognizes the cable industry’s commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing.  The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaigns.  Entries submitted within each category were judged within two divisions: Cable Distributors and Networks/Industry Suppliers.  A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results.  Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.

Time Warner Cable and Time Warner Cable West Region led the Cable Distributors division with three first-place wins. Time Warner Cable’s first-place honors were awarded in conjunction with Castells & Asociados, the Edelman agency and ES Advertising, Inc.  Eclipse Marketing Services, Inc. garnered first-place honors in two categories.  Cable Distributors taking first-place honors in a single category included Comcast in collaboration with the agency, GMR Marketing and Rogers Communications with the agency, Dyversity Communications.

International Media Distribution led the Networks/Industry Suppliers division with four first-place finishes, including single category wins with the agencies, Ameredia and FUSE Ideas.  BET International garnered three first-place wins, while Univision Communications Inc. earned top honors in two categories.  HBO, Telemundo Network and The Africa Channel each received first-place wins in a single category.

Companies receiving a 2011 EMMA will be acknowledged during the General Session of the 25th Annual NAMIC Conference scheduled for Wednesday, October 5 at 8:45 a.m.  CableFAX is the exclusive media partner of the 2011 Excellence in Multi-cultural Marketing Awards.  EMMA winners will be featured in the upcoming “Diversity Week” issue of CableFAX: The Magazine.

For more information on the 25th Annual NAMIC Conference and the Excellence in Multi-cultural Marketing Awards, contact NAMIC at 212-594-5985.  Conference registration can be accessed online by visiting http://www.namic.com.  Group registration discounts are available for companies that wish to send multiple employees.  The complete list of 2011 EMMA winners follows.