MPRM Communications, a company serving the multi-screen world of entertainment with a creative blend of advanced communication techniques, today announced that it has hired Inma Carbajal-Fogel to head its new Hispanic multicultural marketing and public relations practice, ¡HOLA! MPRM.
With extensive experience in consumer and entertainment publicity, promotions, media and marketing, Carbajal-Fogel has played a major role in Hispanic campaigns for such theatrical and home entertainment releases as Universal’s Ted and Ted 2, Bridesmaids, and Despicable Me and Despicable Me 2.
Over the years, she has also worked on a variety of consumer, television and fashion brands including Disney Consumer Products, Chef Merito, Gaviña Coffee, Endemol Shine Latino, American Idol, MundoMax, Hallmark Movie Channel, Ashdon Inc., Square, Verizon, TJ Maxx, Payless and Azteca America.
“Having collaborated closely with Inma on many campaigns, we knew she would be a perfect fit for MPRM and the ideal person to help us launch a Hispanic marketing and public relations practice,” said Rachel McCallister, chairman, MPRM. “Inma’s broad range of experience means that ¡HOLA! MPRM will be available across all of our practice offerings from film, television and home entertainment to digital media, performing arts and consumer products,” added Mark Pogachefsky, president MPRM.
¡HOLA! MPRM builds upon MPRM’s existing Hispanic experience, creating a more sophisticated offering focused on multicultural consumer marketing and public relations. The team has a wide range of experience marketing brands, film and DVD releases, television networks and shows, food, technologies and telecommunications interested in reaching the fast-growing Hispanic market. Expertise spans Hispanic media and community relations, publicity, events, grassroots and experimental marketing, digital/social media, sponsorship development and activation, and more.