Most Search Engine Users Disapprove of Use of Personal Data for Targeted Advertising [REPORT]
About two-thirds of search engine users disapprove of the collection of information on their searches for the purpose of personalizing their future search results and an equal proportion of all internet users disapprove of being tracked for the purpose of getting targeted ads.
When it comes to limiting access to personal information online, 38% of internet users say they are aware of ways they themselves can limit how much information about them is collected by a website. Among this group, the most common strategies include deleting web histories, using the privacy settings of websites and changing their browser settings.
Read the full report which also includes these findings:
- Search engine use over time
- Overall views of search engine performance
- The demographics of search users
- User views on the quality of search information