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  1. Hispanic Social Media Insights
  2. More Marketers Move Toward Engagement on Social Media
Hispanic PR Blog

10 Mar, 2011 0 Hispanic Social Media Insights 0 Hispanic social media

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More Marketers Move Toward Engagement on Social Media
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Brands are moving from simply being present on social networks to taking a more active role on the sites

Companies and marketers are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites.

PR firm Burson-Marsteller analyzed the social media presence of the Fortune Global 100 for its “Global Social Media Check-Up 2011” and found that 25% of companies worldwide are using all four major social media platforms: Facebook, Twitter, YouTube and blogs. Eighty-four percent are on at least one platform.

Twitter, specifically, saw major growth compared to 2010, as 77% of companies around the world have Twitter accounts, up from 65% last year. Read More »

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Recent Posts

  • U.S. Hispanic Consumers Are Highly Bilingual Online 07/17/2022
  • Dr. Badia shares his insight on the Be Mspired Podcast with Miguel Global 07/01/2022
  • Upside to Inflation: More Americans Are Budgeting than Ever Before 06/27/2022

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