According this blurb from PR Daily News, companies have really started to notice Mom bloggers…

“Five years ago, toy companies handed out 98 percent of their samples to TV stations, newspapers and magazines. Today 70 percent of those free samples go to [MOM]bloggers.” (via CBC)

This radio documentary from the CBC traces the history and importance of mommy bloggers. Whether or not you work with this segment, it’s worth a listen and will provide context on how to engage with this ever evolving and important group.