Jennifer James, founder of the Mom Bloggers Club


HOLLYWOOD, CA — Mom Bloggers Club Founder Jennifer James and several additional Latino blogger sessions highlight the final master schedule of Hispanicize 2011 released today.  The final count of Latino blogger, social media and Hispanic public relations sessions now stands at 35 with more than 80 speakers, including a keynote by the Oscar Nominated Actor Edward James Olmos.

Click the image to download the Final version of the Hispanicize 200 Conference Schedule.

Co-presented by the Hispanic Public Relations Association (HPRA), Hispanicize and the Hispanic PR Blog in partnership with the Public Relations Society of America (PRSA), the conference will take place in Hollywood, CA, April 6-8.  The final master schedule of Hispanicize 2011 can be accessed at this link FINAL Hispanicize 2011 Conference Schedule (3-31-11)

Edward James Olmos will be headlining keynoter of the conference.

Among the new speakers and sessions are:

– Mom Blogger’s Club Founder Jennifer James will tag team with Hispanicize CEO Manny Ruiz to conduct the “Half-Day Blogger Training: How to Transform Yourself Into the Ultimate Latino Blog Brand Ambassador” sponsored by Sprint.  James will also be a panelist in session titled “The Rules of Engagement: How to Effectively Collaborate with Bloggers and Groups of Bloggers.”

– “IBlog 2: Hispanic Tech Bloggers”.  Sponsored by The conference’s signature tech blogger session features Eva Smith of Tech.Food.Life, Ariel Coro of,
 Louis Pagan of and Irene Martinez-Audet of WiredLatinos.

– “Niña, You Look Maaveloous!  Meet the Fashion and Beauty Latina Bloggers” will feature Sandrini of Soy Fashionista, Monique Frausto of, Carmen Ordonez of Viva Fashion blog, Daniela Ramirez of Fab Chic and Fit and Mercedes Sanchez of

– The conference’s signature food blogger session “Arroz con Bloggers: The Delicious World of Food Bloggers” includes Piera Jolly of, Veronica Gonzalez-Smith of and Yvonne in L.A.

– “Optimizing Your Web Site through Spanish SEO”

– Sam Rhue of StrategyOne and Roberto Suro of the USC School of Journalism will be joining “The U.S. Census Count: The Amazing Marketing Story Behind It And What The Results Reveal About Hispanics” session.

Other conference keynote presenters include:

  • Javier Farfan, Director of Cultural Marketing for Pepsico.  Farfan will open the conference with a breakfast keynote on April 7.
  • Rosanna Fiske, CEO/Chair of the 20,000-member Public Relations Society of America (PRSA), will provide the lunch keynote of April 7 sponsored by the Walt Disney Company.  Fiske is the first Latina ever elected Chair of PRSA.
  • Rick Wion, Social Media Director for McDonald’s Corporation, will keynote the lunch of April 8.
  • Returning for this year’s comedy routine titled “Latino Bloggers and Weird PR People” will be renowned comedian/screenwriter Rick Najera.  Najera will share his comic madness during the dinner reception of April 7.


The Walt Disney Company, Disney Parks and Buick/OnStar are platinum sponsors of the conference.  The Advertising Agency Partner of the conference is The Sensis Agency and the Latino Social Media Agency partner of Hispanicize 2011 is Fleishman Hillard.  The Technology sponsor is the Ford Motor Company.  The Electronics partner of the conference is Sony.  For the second year in a row the official airline partner of the conference is Southwest Airlines.  Other sponsors include Walmart, Clorox, Sprint, Kolcraft, Lowe’s, McDonald’s, Que Rica Vida (General Mills), UnitedHealthcare, VPE Public Relations, TeleNoticias, Business Wire, The Axis Agency, PR Newswire, The Zocalo Group, Super Boleteria, RL Public Relations, Stone Crossing Solutions, the California Milk Processing Board, the Metropolitan Transit Authority of Los Angeles and

Conference media partners are AOL Latino, Adweek, Brandweek, Latino Leaders Magazine, Latin Heat, Hispanic Market Weekly, My Latino Voice and Latin Vision.  Organization partners include the National Council of La Raza (NCLR), the Word of Mouth Marketing Association (WOMMA), National Association of Hispanic Publications (NAHP) and Latinos in Science and Technology Association (LISTA).

Conference sponsorship information is available by contacting  The conference hashtag is #HISPZ11.  To sign up for conference-related Twitter headlines visit  You may follow all the latest Latino social media headlines and conference news at the Facebook fan page,


The agenda for Hispanicize 2011 has been organized by a prestigious national advisory board consisting of: Nina Price (General Motors); Nadine Sterba (Nestlé); Sarah-Frances Wallace @sfwallace (Lowe’s); Carla Dodds (Walmart U.S.); Maria Rodas (General Mills/Que Rica Vida); Jose Pinero @josepinero (Microsoft / Xbox); Octavio Navarro @octavionavarro (Ford Motor Co.); Cristina Alfaro @crisalfer ( McDonald’s); Russell Bennett @rbnt (UnitedHealthcare); Diane Jones Lowrey (Levi Strauss & Company); Olga Romero @olga007 (Southwest Airlines); Hector Galvan, @LatinoLowrider1 (Sprint Nextel); Clara Carrier @rmhc (Ronald McDonald House Charities);

Lourdes Rodriguez @Lourdes_Rod(Hispanic Public Relations Association – LA and VPE); David Henry @TeleNoticias (TeleNoticias & Hispanic Public Relations Association-NY); Maribel Ferrer @FHHispania (Fleishman Hillard); Jose Villa @jrvilla (The Sensis Agency); Roxana Lissa (RL Public Relations); John Echeveste @VPEPR (VPE Public Relations); Cristy Clavijo-Kish @LatinoMarketing (PR Newswire); Armando Azarloza @360culture (The Axis Agency); Romina Bongiovanni @rominabon (Edelman Multicultural); Zandra Zuno @ZandraZuno (GolinHarris Confianza); Manny Ruiz @papiblogger (Hispanicize/PapiBlogger); Rory Lassanske @mcontemporanea (Mamá Contemporánea); Migdalia Rivera @MsLatina (Latina On a Mission); Jennifer Hutcheson @mami2mommy (Mami2Mommy); Joscelyn Ramos @JoscelynRC(Mami of Multiples); Rosa Alonso @mylatinovoice (My Latino Voice); and Lance Rios @beinglatino (Being Latino Facebook Fan Page).

About the Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year.

The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit

About Hispanicize

Co-headquartered in New York City and Miami, Hispanicize is the complete resource for Latino social media marketers and bloggers.  The company was co-founded by Latino social media thought leaders Manny Ruiz, founder of the Hispanic PR Blog, PapiBlogger and the Annual Hispanic PR & Social Media Conference and Louis Pagan, Co-Founder of LATISM.

Hispanicize regularly features in-depth industry news, webinar trainings, technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers.

To follow on its Facebook fan page, visit or on Twitter @Hispanicize.

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Hispanic Public Relations Association

Lourdes Rodriguez
626-403-3200, ext. 212


Hispanic PR Blog
Angela Sustaita-Ruiz
tel: 305.321.5002

Source: Hispanic Public Relations Association


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