NORTH OLMSTED, Ohio— In an effort to better serve the Hispanic community in the United States, Moen launched a Spanish language version of its English website.
The Spanish website is a direct adaptation of the English version. To translate the site into Spanish and keep it updated Moen engaged MotionPoint Corporation and leveraged Hispanic PR partner VanguardComm to oversee content adaptations.
“Whether a consumer is building a new home, remodeling a bathroom or simply replacing a faucet, we know that the Internet is often the first resource he or she will turn to for guidance,” said Ginny Long, Director of online and direct marketing, Moen. “Our goal with our new website is to provide efficient, easy-to-use solutions for the most common needs of our Spanish-speaking site visitors.”
US Hispanics are an important market segment for Moen. The launch of the Spanish website further demonstrates Moen’s existing commitment to the Hispanic community.
US Hispanic Internet user growth currently outpaces that of the general market. Additionally, Hispanics today demonstrate higher plan-to-buy index for purchase of kitchen and bathroom fixtures than other ethnic and racial groups.
“As the number one faucet brand in North America, we felt it was our responsibility to provide our Spanish-speaking consumers with the leading kitchen and bath resource tool on the Internet,” added Long. “The new enhancements on moen.com are the first steps we’re taking to accomplish this mission, and we’re excited to share our next wave of Internet innovation in the near future.”
The new site offers an array of services, including:
Interactive Faucet Selector – One of the most unique aspects of the site, the faucet selector is an interactive tool that visually helps users filter products by attributes from style and price to mount type and finish faucet. The tool will then suggest the most appropriate faucets to fit your needs.
Enhanced Product Catalog – The catalog features more product information and is more encompassing – including bathroom accessories and Home Care® by Moen bath safety items.
Visual Replacement Parts Finder – This efficient tool walks visitors, who don’t know their model number, through a step by step illustrated questionnaire to facilitate the identification of their needed part.