Mobile Shopping for Appliances? Sí, Says GE

GE Appliances introduces Spanish-language mobile site

Responding to the needs of a growing market segment, GE today introduced a new Spanish-language mobile site ( that allows consumers to browse for appliance information on Internet-capable cell phones.

“The new mobile site will include everything that is on the English mobile site, just translated to Spanish,” said Irene Newsom, program manager for “Shoppers will be able to browse products, rebates and promotions, and product specifications, as well as locate stores in their area.”
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