Report: Mobile Advertising To Reach $790 Million In 2010
U.S. mobile advertising this year will reach $790 million in 2010, up more than 50% from $491 million in 2009, according to a new forecast from media research firm BIA/Kelsey. It expects mobile advertising to grow at a 43% annual rate for the next five years, hitting $2.9 billion in 2014. To put that in perspective, that’s less than half the $6 billion Google is said to be bidding for Groupon. Read More »
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