In the 4th minute of Saturday night’s game against DC United, Omar Bravo of Sporting KC was anxious to take the shot. Sporting KC, who had been in last place as recently as June had a chance to lock up first place in the Eastern Conference and a solid opportunity at a berth in the MLS Cup. And while Bravo’s shot missed the goal, Sporting KC went on to win the game and complete the turnaround securing home field advantage in the playoffs.
But playing good soccer is not all that Mexican international Bravo and Sporting KC does well. They also have proven to be the savviest MLS team when it comes to reaching out to Spanish speaking Hispanics.
As we reviewed the MLS team websites we had in mind that the MLS, being a soccer league with teams in major Hispanic markets such as New York, LA, and Chicago, would definitely have a huge presence of Spanish language media forums. We were surprised after reviewing all 19 MLS teams that only 2, (including Sporting KC), had Spanish language social media presence, while 4 US based teams had no Spanish presence at all.
Below is our complete review divided in 3 sections:
A. We Habla Español (Spanish website and social media.)
B. We Habla Poquito Español (Spanish website only.)
C. We Don’t Habla Español (No Spanish website or social media.)
Read the entire article by Eric Diaz at Social Media Spanish.