Maker Studios, a multi-channel network which is owned by Disney, today announced the signing of an exclusive deal that will allow MiTú Network to create original branded content targeting the Hispanic market.
As per the new partnership, Maker will have access to MiTú’s Latino talent base, and will produce content in both English and Spanish.
“Hispanic millennials in the U.S. are avid viewers of online video across all platforms,” said Jason Krebs, Maker’s head of sales. “Teaming up with MiTú allows us to meet the demands of so many of our brand partners who want to connect with today’s young generation of Latinos, as well as provide this service to new advertising partners.”
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